The IHG Owners Association collaborates with IHG on an ongoing basis both to develop and to participate in the implementation of significant programs for IHG owners. A few examples include:
Brandhearted People Tools – The Owners Association Operations Committee worked with IHG to translate the company’s suite of tools for recruiting, hiring and retaining quality employees for implementation by owners, customizing them by brand. This powerful, free online resource is now available to IHG hotels globally.
Crowne Plaza Brand Transformation—The Owners Association Crowne Plaza Committee is working with the IHG brand team on a multi-year plan to transform the Crowne Plaza brand into the leading competitor in the upper-upscale segment.
Revenue Management for Hire—With this program, IHG helps hotels improve their position in the marketplace by providing data, resources and a dedicated revenue manager to help optimize pricing and drive more bookings, occupancy and higher rates.
—IHG’s comprehensive, global sustainability initiative supports hotels in being “green,” providing guidelines for conserving resources and saving money.