The IHG Owners Association is working hard to provide owners and operators with timely updates and useful resources during the COVID-19 crisis. The business environment has been transformed due to this pandemic. Occupancy across the hospitality industry has taken a severe hit, and we cannot predict when the crisis will abate.
We have seen cancellations of major meetings and conventions, the suspension of hundreds of colleges, entire school systems and major sporting events as well as citywide prohibitions on large gatherings mandated by the Centers for Disease Control and Prevention (CDC) and World Health Organization (WHO).
As with crises in years past, public sentiment is fueling a "lock-down" mentality that will continue to have repercussions, possibly well into 2021. The hotel industry has responded appropriately by prioritizing the health of our guests and hotel colleagues, but the near-term outlook for our business is uncertain. As a result, companies and governments alike are providing a number of resources to financially assist those seeing significant disruption to their business.
The Association will continue to advocate on your behalf, and to work closely with IHG's senior leadership on actions to mitigate lost business, save costs and extend compliance timeframes. While some progress has already been made, these discussions are still ongoing, and we will provide timely and accurate updates on further IHG policy changes as they become available.
OWNER Magazine Special Edition
This Special Edition of OWNER magazine centers on how hoteliers are keeping their focus on the future to protect their businesses and persevere through the current crisis.
Topics in this issue include interviews with owners who opened properties in the past eight months, how the Association safely held in-person meetings this fall, how the extended-stay segment is weathering the downturn and much more. Read the full issue here.