The IHG Owners Association's strategic partnership with Kalibri Labs provides owners with next-generation hotel benchmarking and revenue strategy solutions to help grow their business. Based in Rockville, Maryland, Kalibri Labs evaluates and predicts revenue performance in the digital marketplace with its patent-pending, next-generation hotel benchmarking platform and reports.
Their database is comprised of guest folio records, including the cost of sales and source of business information, from over 33,000 hotels dating back more than 7 years to give an expansive view of the U.S. hotel industry.
Kalibri’s hotel benchmarking platform enables owners and operators to determine a hotel's optimal business mix and manage resources to achieve it. In combination with key external data streams such as Airbnb stay patterns and consumer review data, Kalibri Labs further characterizes the nature of demand in major markets to provide context for hotel operators to improve their performance. This data also provides insights for the hotel investment community to better understand opportunities for hotel transactions and development efforts.