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Navigating the Road Ahead


The Q3 issue of the Association's flagship publication, OWNER magazine, focuses on boosting revenue and optimizing rates while properties struggle with depressed occupancies and the rising cost of doing business. Read about how owners can leverage tools and strategies to support their recovery, get an inside look at the all-new Member Center, review how the pandemic has affected owner-lender relationships worldwide and discover top tips for maximizing your digital marketing.

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Industry News

Guests arrive at hotel in snow
Omicron Emergence a Yardstick for the Hotel Industry

Just as the world was rounding the corner on the Delta variant, along came Omicron—a rowdy interloper arriving to a party all hoped was winding down. And though the intrusion was noisy at first, Omicron could potentially be more insipid than insidious.

Article by David Eisen for HotStats

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A Review of Hotel Company Key Performance Metrics in 2021

The recovery of the hotel industry from the ongoing global pandemic can be measured by improvements to key performance metrics, which dropped precipitously as lockdowns and travel restrictions were imposed in March 2020, and have improved through starts and stops since.

Article by Rachel Daub & Robert McCune for CoStar

Industry Events

ALIS 2022
January 23 - 26

For 20 years, ALIS has delivered an unrivaled combination of compelling content, top-tier delegates, and extraordinary networking opportunities. The ALIS conference, making it the leading and largest hotel investment conference in the world.

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